In the cutthroat world of tree services, where every job is a battle against time, weather, and tight margins.

You are a dedicated but overwhelmed tree service owner in small town of America. 

Your days are filled with grinding chainsaws, hauling debris, and chasing payments from clients who haggle over every dollar. 

Known as a Tree Savage among your peers for your relentless work ethic, you’ve built a modest business, but the constant hustle leaves you exhausted, with little to show for it beyond a battered truck and a loyal but overworked crew. 

You’ve always dismissed "fancy" business strategies as unnecessary—real Tree Savages, you believe, succeed through grit and sweat alone.

The Call to Adventure

One rainy afternoon, as you’re clearing storm-damaged branches, a cryptic message lands in your inbox from a figure known only as the Red Beard, a legendary tree service owner turned "fancy internet business guru". 

The message speaks of the Priority Pricing System, a revolutionary strategy that promises to transform struggling tree services into thriving enterprises by charging premium rates for high-value jobs and attracting clients who value quality over cost. 

Skeptical, you scoff at the idea—pricing systems sound like something for corporate types, not a Tree Savage like you. 

But when a major client cancels a job at the last minute, leaving your crew idle and your bank account dangerously low, desperation creeps in. 

Red Beard’s words echo in your mind: "Only a true Tree Savage can master the Priority Pricing System and rise above the competition."

Reluctantly, you reply to the message, agreeing to meet Red Beard and learn his ways.

The Mentor

Red Beard, a grizzled veteran with a fiery mane and a reputation for turning failing businesses around, meets you on a phone call.

His no-nonsense demeanor and stories of his own struggles as a tree service owner win your trust.

He shares a digital toolkit via email: a sales script designed to win over high-end clients, a marketing plan targeting upscale neighborhoods, and a detailed guide to implementing the Priority Pricing System.

"This isn’t about overcharging," Red Beard explains. "It’s about pricing your work to reflect your skill and prioritizing jobs that build your legacy."

He urges you to test the system on your next bid, warning that success demands overcoming your fear of rejection.

His parting words stick with you: "A Tree Savage doesn’t just cut trees—they cut out the bullshit that prevents GOOD customers from becoming YOUR customers."

Allies and Enemies

As you begin applying the Priority Pricing System, you turn to Sarah, your loyal crew leader, who’s eager to support the business but wary of straying from tried-and-true methods.

Her practical insights keep you anchored, though her hesitation to embrace new strategies sparks occasional friction.

You also connect with Rick, a fellow Tree Savage from a nearby town, who’s been using the system and offers advice through a group chat for tree service owners.

But challenges arise: a rival outfit, Apex Tree Service, underbids you with dirt-cheap rates, spreading word that your prices are too high.

Your own self-doubt becomes an even greater foe, whispering that you’re out of your depth with these "fancy" tactics.

Every time you hesitate to quote a premium rate, you worry you’ll lose clients and confirm your fears.

The Ordeal

The defining test arrives when a prominent local developer, Mr. Grayson, requests bids for a complex tree removal and landscaping project on a new housing development.

It’s a high-stakes job that could fund new equipment and secure your crew’s future—but only if you can justify your price.

Using Red Beard’s sales script, you pitch a premium bid with the Priority Pricing System, highlighting your expertise and reliability.

Grayson wavers, tempted by Peak Pruners’ lower offer.

Compounding the pressure, a recent scheduling mix-up with a client is being whispered about in town, threatening your credibility.

Doubt grips you: what if you’ve priced yourself out of the market?

What if you’re not ready for this?

In a pivotal moment, you face your fear of failure, recalling Red Beard’s advice.

You follow up with Grayson, confidently explaining the value of your service.

To your relief, he chooses your bid, impressed by your professionalism and clear expertise.

The Reward and Return

Mastering the Priority Pricing System yields immediate rewards: the Grayson project brings in enough revenue to upgrade your equipment and give your crew a raise, boosting morale.

More importantly, you’ve transformed from a stressed-out owner into a confident leader who commands respect in your small town of America.

Returning to your daily operations, you apply the system to all your bids, attracting clients who value quality and filtering out those who only care about cost.

Sarah, once hesitant, becomes a champion of the new approach, training the crew to embody the Tree Savage ethos. Apex Tree Service struggles to compete as your reputation for premium work spreads.

You realize the Priority Pricing System isn’t just about higher profits—it’s about owning your value and leading with purpose.

Standing in your yard, watching your crew load up to go tackle a job on their own with confidence, you reflect on your journey.

You’re no longer just a tree service owner scraping by; you’re a legendary Tree Savage, building a thriving business and a lasting legacy.

Red Beard’s digital toolkit remains on your laptop, a reminder that true growth comes from courage, strategy, and the heart of a Tree Savage.